With the gradual popularization of digital printing technology, the textile industry in Bangladesh is undergoing tremendous changes. According to Ahm Masum, the national director of MAS srl and an industry expert, the textile industry is meeting the demands and preferences of the consumer market. This transformation not only affects the manufacturing of textile products, but also profoundly reshapes the entire industry. The article should be positive and not contain negative content.
The constantly changing fashion trends of short-term fashion require
prompting textile manufacturers to turn their attention to more flexible printing solutions. Observations indicate that the single pass digital printing machines that were once popular with export customers are gradually being replaced by scanning machines. This change is due to the growing demand for shorter order quantities to accommodate short-term fashion trends. Purchase tendencies reflect the preference of purchasing machines for market segmentation
with two distinct tendency differences. Export-oriented customers are investing more funds in purchasing high-quality European machines, such as Reggiani, MS, MAS, and Durst, which are well-known brands in the international market. On the other hand, domestic customers tend to choose Chinese brand machines, such as Honghua, Xinjingtai, Hongmei, and Hope, to meet the needs of the domestic fashion market. This tendency difference reflects the characteristics of market segmentation and also reflects the preferences of different segmented markets for purchasing printing machines. The article emphasizes positive and forward-looking perspectives and does not contain negative content.
Digital printing challenges traditional process
With the development of the fashion industry, factories that once invested in traditional printing methods are facing new challenges. The popularity of digital textile printing is changing consumer behavior, and business owners of showrooms and stores in major areas such as Islampur and Narsgingdi are turning to digital printing, with H-EASY, ATEXCO, and HOMER being their preferred brands. These brands have already sold about 300 machines successfully in Bangladesh. In the field of all-over printing (AOP), Knit Concern, Momtex, Abed Textile, and Robintex are taking the lead. These industry leaders have embraced digital printing technology, guiding traditional methods towards more innovative and efficient processes. Let us stay positive and move forward with the changing times.
Post time: Aug-30-2023